Since its inception in 1966, Vans has grown from a small Southern California shoe company to a global icon of skateboarding culture and self-expression. Founded by Paul Van DorenVan Doren Rubber Company
The first Vans store in Anaheim, California, revolutionized the shopping experience by offering customers the unique opportunity to choose their own styles and colors on the spot. This innovative approach quickly gained popularity, and by the 1970s, Vans became a staple in the skateboarding community. The iconic #44 deck shoe, later known as the Authentic, was the first model to capture the hearts of skaters due to its sturdy construction and grippy sole.
Throughout the 1970s and 1980s, Vans solidified its reputation as the go-to brand for skateboarding enthusiasts. The introduction of the EraOld Skool
Today, Vans is more than just a skateboarding brand—it’s a lifestyle. With a focus on art, music, and street culture, Vans continues to inspire people worldwide to embrace their unique identities. Collaborations with artists, musicians, and designers keep the brand fresh and relevant, while its commitment to quality ensures that every pair of shoes remains true to its roots.
From the classic Slip-OnSk8-Hi, Vans has maintained its authenticity while evolving with the times. It’s a brand that has always celebrated individuality, creativity, and the spirit of rebellion—a legacy that continues to thrive over five decades later.