Founded in 1947 by Erling Persson, H&M, originally known as Hennes, has grown from a single women's clothing store in Västerås, Sweden, into one of the world's most recognized fashion brands. The name H&M
From its inception, H&M has been committed to offering high-quality fashion at affordable prices. This philosophy, often referred to as "fast fashion," has allowed the brand to stay ahead of trends while remaining accessible to a broad audience. Today, H&M operates in over 70 countries and continues to innovate in sustainability and inclusivity.
Driving Fashion Forward Responsibly
In recent years, H&M has focused on sustainability, launching initiatives like its Conscious Collection, which features clothing made from eco-friendly materials. The brand has also pledged to become fully circular and climate-positive by 2030, aiming to reduce its environmental footprint while maintaining its stylish appeal.
A Commitment to Diversity and Inclusion
H&M is not just about fashion; it's also about representing the diverse world we live in. The brand has consistently worked to promote inclusivity through its advertising campaigns, featuring models of all sizes, ethnicities, and genders. This commitment extends to their workplace culture, fostering a diverse and innovative environment.
Today, H&M stands as a symbol of modern, accessible fashion that doesn't compromise on style or values. With its roots in Sweden and a presence worldwide, the brand continues to redefine what it means to be a global leader in the fashion industry.