Founded in 1947 in Sweden, H&M, or Hennes & Mauritz, has grown into one of the world's most recognized fashion brands. The company began as a women's clothing store named "Hennes," which means "hers" in Swedish. In 1968, the brand expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment store, leading to the inclusion of men's and children's apparel, and ultimately rebranding to H&M.

H&M's mission is to provide fashion and quality at the best price. The brand is known for its fast-fashion model, which emphasizes quick response times to the latest trends, making stylish clothing accessible to a wide audience. H&M collaborates with top designers and celebrities, offering exclusive collections that blend high fashion with affordability.

Over the decades, H&M has made significant strides in sustainability. The brand is committed to becoming 100% circular and climate positive

Today, H&M operates in over 70 countries with thousands of stores worldwide. Its online presence is equally robust, allowing customers to shop from the comfort of their homes. The brand continues to innovate, blending style, sustainability, and inclusivity to remain a global leader in the fashion industry.